Portfolio
Welcome to my portfolio!
This portfolio brings together selected work in branding, fashion, social media, advertising, research, and visual design. Each project reflects a different part of my creative perspective from developing brand strategies and studying audiences to creating visuals that communicate a clear story.
Vogue Capstone-Intent
AI-Powered Sustainable Fashion Concept
For my Vogue capstone project, my team and I developed INTENT, an AI-powered shopping tool designed to help consumers make more thoughtful purchasing decisions before they buy. The concept uses personalized onboarding, wardrobe analysis, product scanning, and environmental-impact insights to reduce impulse purchases, textile waste, and duplicate clothing. We combined fashion research, sustainability, app development, brand strategy, and business planning to transform an industry challenge into a realistic consumer-focused solution.
Branding Across Cultures - Raising Cane’s
International Brand Strategy | London & Paris
During TCU’s Branding Across Cultures program, my team and I developed an international expansion strategy for Raising Cane’s in the United Kingdom and France. We combined country and consumer research, competitor analysis, MRI-Simmons data, and firsthand observations from London and Paris to identify a late-night dining opportunity among young urban consumers. Our final strategy balanced Raising Cane’s core American identity with localized products, pricing, restaurant experiences, and social media promotion designed for each market.
Diversity Manifesto
This manifesto was created for my Diversity course and reflects my ability to communicate meaningful ideas through writing and design. The project focused on expressing personal values and perspectives while using creativity to create a message that is both impactful and visually engaging.
These poster designs were created for my Design course and reflect my interest in visual storytelling, branding, and layout design. Inspired by both travel and creative industry events, each project allowed me to explore how strong visuals can capture attention and communicate a clear message.
Design posters
Entrepreneurship
This group project was created for my Entrepreneurship course and focused on developing Nourishu, an app designed to make finding healthy and creative meal ideas easier. My team worked on building a business concept that solves an everyday problem while combining innovation, strategy, and user needs.
Advertising - Ad Deconstruction
This partner project was created for my Advertising course and focused on analyzing the strategy behind a Skittles campaign. We explored the brand’s target audience, creative messaging, and overall marketing approach while learning how advertising helps connect with consumers and build brand recognition.
